Kony 2012

There is a town in Northern Uganda named Gulu. To get there from Kampala—Uganda’s capital—our bus traveled about 200 km, cutting through lush tropical jungles and eventually emerging into the dryer terrain surrounding Gulu. After nearly two weeks in Kampala, I thought I knew a lot about Uganda (a very arrogant assumption to begin with), but just a few minutes in Gulu proved me wrong. The city, its people, and its struggles were different.

The worship pastor at my church is a Ugandan who came to America many years ago and now leads regular mission trips back. Before I went there with him, he encouraged me to read as much as I could about Uganda so that I was as prepared as possible. And there was a lot to read.

Uganda is a former British colony that gained Independence in October of 1962. Between then and now, it has seen a handful of leaders including the infamous Idi Amin. Uganda is a contradiction. It is full of life and promise, but at the same time it is fighting the battle that so many former British colonies fight: establishing a stable and honest government.

Just from that starting point, Uganda’s people have a lot on their hands. Then enter Joseph Kony and his Lord’s Resistance Army. If you haven’t already watched the highly proliferated Kony 2012 video and don’t have any previous knowledge of Kony, here is the short summary: Kony is a vicious thug that parades around Eastern and Central Africa, kidnapping young boys and turning them into killers. In addition, he and his followers kill the boys parents, rape their sisters and brutally disfigure whomever they please. It is estimated he has kidnapped nearly 66,000 youths. This has not gone completely unnoticed—especially recently— with the particularly successful web campaign launched by Invisible Children (IC) to make Kony famous. If you haven’t already seen the video, I suggest a view.

Whereas millions of people are re-posting, retweeting, and sharing this powerful video, there is also a counter movement saying it’s a misleading and overly simplistic plan. The most notable bastion of this is a blog titled “Visible Children.”

Is this cause worthy of support, or another poorly thought out scheme at improving the world that ends up being more promotion than solution? I want to think critically about whether or not I should personally partner with this campaign as a Christian.

I watched the video. I read articles. I even spent a limited amount of time in the region. But I am still not entirely sure where I stand.  Though, as you will see, I lean in one direction over the other.

The first issue that springs to mind is if there is a connection between the IC and violence in the region. You don’t have to read very widely to see vitriolic critiques that call religion the greatest propagator of war. This isn’t entirely fair, but there is some truth to it. Good intentions can have heartbreaking results. Jewish Zealots, Islamic Extremist, and Christian Crusaders all contribute to the stereotype connecting religion and violence. There are two ways that I can see the IC campaign potentially spurring violent activity:

First, IC has advocated sending U.S. troops to interact with Ugandan troops. So, whereas the campaign is interested in bringing Kony to an international court to be tried, violence must somewhere take place in order to make that happen. Furthermore, the victims of this violence may end up being some of the same boys that IC’s is trying to protect.

Secondly, there is an imperialist flavor to any instance where the West comes in to help the East. I am sure that there are Ugandans who feel that Kony is a Ugandan problem that can be solved with Ugandan ingenuity and resources. Of course, the whole country probably isn’t of one mind here, and Kony has definitely operated in more than just Uganda. In fact, Northern Uganda has not seen Kony for a handful of years now – another reason that Ugandans may not want to have any further involvement.

On the other hand, there is something that strikes a sensitive chord in this campaign.

Kony is the worst kind of monster because he intentionally proliferates his evil acts, making zombies out of young boys and leaving emotional and literal scars on the communities that he invades. Not many would be opposed to capturing a murderer or rapist roaming their neighborhood’s streets even if it meant some violent measures had to be taken. It would make sense to view this situation as analogous, but on a larger scale. Kony is a criminal, intentionally putting the lives of innocent people in danger. It is likely that there will be violence in the process of arresting Kony, but how much future violence will be avoided in the act?

Another aspect of this campaign that I find particularly attractive is how quickly it can involve its viewers. The video does an excellent job of presenting the problem and then providing simple ways that those who are interested can take action. Not many videos can do that. The Visible Children blog critiques the video this way: “these problems are highly complex, not one-dimensional and, frankly, aren’t of the nature that can be solved by postering, film-making and changing your Facebook profile picture, as hard as that is to swallow.” This is a clever line, but it is a gross misunderstanding of the power of visibility. The number of people aware of your cause, whether it is a theology blog or a humanitarian project, dictates what you will be able to accomplish. Visibility is currency. That’s part of why Google’s founders are filthy rich.  Each click of a thumbs up button on Facebook may not make Kony glow ever brighter to infrared sensors (if only), but it motivates people with considerable power and resources to act.

Ultimately, I think there are too many good ideas here to throw the baby out with the bathwater.

One last point, and it’s going to be an inflammatory statement. So, if you’re already annoyed with me, please keep reading so that I can finish the job. I see a lot of people posting criticisms of the Kony 2012 campaign. I have talked to them and many don’t actually agree with the criticisms they post, they just want people to “be informed.” I actually had a similar response a few minutes after watching the video. And I think my mind went through this process: Millions of people have watched this video. Its now about as mainstream as McDonalds. I don’t want to be McDonalds. I’d better come up with something different to post..” I became an Internet hipster. I was guilty of wanting to be counterculture simply for its own sake.

If you actually disagree, and genuinely think that the Kony 2012 campaign is a bad thingfine. That’s your prerogative, and I would never accuse you of thoughtlessly being anti-mainstream. In fact, this very post mentioned some of the negatives. But if you’re like me, and you wanted to be critical because you thought it might give you a social or intellectual edge – please rethink your motives because they are probably self-centered.

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9 responses to “Kony 2012”

  1. J

    This is a great article and a good perspective.

    In an ideal world IC would be full of talented folks specialized in PR, film making, and communications all with a willingness, scratch that.. a pining desire to get paid in minimal food rations and effortlessly work to change the world. But that’s not how the world works.

    80 million views on YouTube is no small feat. It takes talent and intelligent strategy to do that. It takes money to do that. And it requires recruiting and paying for talent to develop those videos.

    The very first step in a successful communication is to capture attention. That communication then needs to engage and hold the audience’s interest. If it can’t do those things, you can’t even think about persuasion.

    We can all imagine a touching story or a great idea and it has… 657 views. You can picture the shaky camera movement, the awkward narrator, the lack of story or plot, the atrocious 1980’s graphics (not the ironically cool 80’s graphics)… That touching story and that great idea will never be seen.

    It’s true that many will watch the video and change their FB status, retweet it or simply align themselves with a good cause in a public forum. But millions of people will become aware of the issue. Some of those people will do more research about it. And some of those people might do something about it.

    Maybe, instead of critiquing these things, we should go do something. Maybe then we’ll find that person or group that has the talent and desire to do the leg work that IC is criticized for not doing enough of. But that will never happen if you’re concerned with simply going against the grain and complaining about a good thing.

    1. Andrew Kelley

      J,

      I totally agree. Whereas it may be true that there are issues with the campaign in general, its effectiveness as a form of communication isn’t one of them. I think a lot of people will immediately assume that there has to be something wrong with it (and there is probably some truth there), but it would be a mistake to just throw it out the window. It would also be a mistake to not take it as a lesson in effective communication. Like it or not, this video is popular.

  2. Lindsey

    I think its interesting as well to point out that those who are posting about how terrible the IC organization is (for financial reasons or the fact they support military action) are picking on the wrong person. Instead of actually doing something, or coming up with an alternative plan they choose to ignore Kony by just attacking IC. I think its naive of Visible Children and other critics to say that this problem can be solved with peace talks because clearly that hasn’t worked for the past 30 years. As displayed first hand in the IC original film from 7 years ago. I think that those who decide to be counterculture like the VC have a tendency of just complaining about a problem and never solving it.

    1. Andrew Kelley

      Lindsey,

      I agree. Part of me feels flashes of anger (even at myself) when a tendency to be intellectually superior subverts a good thing.

  3. Andy

    I think I’m a bit confused by one of your points. You mention the widespread belief that religion is the world’s greatest propagator of war, then in the same breath mention that Invisible Children may end up inciting more violence. What’s the connection between the two? I know that the LRA proclaims its own twisted form of theology, but what does IC have to do with religious violence?

    On the whole, though, I agree with your premises. I especially resonate with your argument that too many critics dismiss the campaign quickly without examining the motivations for their skepticism. I can attest that my initial reaction to Kony 2012 was one of disgust, and I’m not sure it was justified. Now I ain’t no stinkin’ hipster, but I do think my cynical side got the better of me.

    But with that said, I do have serious doubts about the massive show of support for the Kony 2012 campaign. I don’t think we can afford to examine Kony and the LRA in a vacuum. We’re fooling ourselves if we think that he’s the only international war criminal out there. So if we’re going to commit our nation’s resources to taking down Joseph Kony, I think we need ask ourselves what our motivation is to intervene in this specific case.

    Don’t get me wrong, Kony is a deranged and sociopathic maniac who needs to be stopped. I doubt anybody would argue that. But what makes Kony more dangerous than the rest of the world’s sociopaths? For example, Saddam Hussein was notoriously heavy-handed and cruel; he was known to have systematically slaughtered his countrymen throughout his reign. Yet the people of the United States overwhelmingly disapproved of the war to remove him from power, once it became known that Hussein wasn’t a direct threat to the US’s well being. And that’s just one recent example.

    I can support a movement to bring an international war criminal to justice. I want to be a good world citizen, after all. But I also don’t want to be a sucker for the first flashy viral video that shows crying children. You can sign me up for Kony 2012, but after that’s done, I wonder if IC will even CONSIDER doing a “Bashar al-Assad 2013.”

    1. Andrew Kelley

      Andy,

      Thanks for the note. The connection between the IC and potential violence is the fact part of their campaign aims to get US troops to stay in Uganda: US troops that will help train Ugandan troops. These Ugandan troops will then go into the jungles to find Kony and I imagine that when they find him, there will be violent between the Ugandan Army and the LRA. So, if Christians heavily support IC (which they have historically done) then people might make that connection. And I, as a Christian, need to take that connection into consideration when I decide whether or not to support IC.

      Also, I totally confirm your question concerning whether or not there will be a “Bashar al-Assad 2013.” My hope is that campaigns like this reach further than their immediate cause and open our eyes more to global injustice. I can only hope for the future though, not guarantee it.

  4. Betsy

    My first comment Andrew: Did you ever define who “the IC” are? I couldn’t find it, but I assume Invisible Children?

    I think you make some good points and I am further encouraged by the fact that you have been to Uganda. I agree that the US, and the rest of the Western world, needs to tread lightly and employ careful consideration before we intervene in any actions in the Middle East and Africa (actually, anywhere< including our own states). Andrew, you state that "it is estimated that Kony has kidnapped nearly 65,000 youths." That's kidnappings alone, not the number murdered, raped or disfigured! How do you make a statement like that without an exclamation point? Almost 65,000!?! I think the video makes the point very well when it states that (and I'm paraphrasing here) "If that were to happen to ONE child in America, we would be appalled and up in arms to capture the criminal." We are not trying to shove our beliefs down the Ugandans throats, or show the Ugandans how much better their lives would be if they were to follow "the great white way"; we are trying to help Eastern Africa rid itself of the most dangerous kind of criminal – a true psychopath. And from what I understand, we are not going to provide the troops that perform the action; we are going to provide troops (at present I believe only 40, or was it 20?) to advise and provide technical assistance.

    What I find so interesting about the Kony 2012 Campaign is this: The video is amazingly powerful. The narrator’s voice is perfect. Using his son as a counterpoint was genius! But what I really like is its possibility as a social and political motivator. Yes, I appreciate the fact that when any well-created piece of news art that tugs so strongly on the heartstrings and is so effective is presented to us, we do have to exercise much caution and do our due diligence. But the point is this: If Uganda and other parts of Eastern Africa had some resource, such as oil, that “we” (our government) wanted to have some influence over, you can bet your boots we would be there. And our politicos, puppetry of the rich (or rich themselves), would be telling us why we need to help these people rid themselves of Joseph Kony. But since the East Africans have nothing “we” really want, “we” don’t want to impose ourselves upon them. So I see this as the first instance in a looooong time that the tail gets to wag the dog; that the American public gets to influence Washington rather than the other way around.
    I expect a lot of opposition to this Kony 2012, because I believe this is truly frightening to the truly powerful. I hope that we all stand up and make Joseph Kony EXTREMELY well-known and INSIST that the U.S. help these poor people, who have nothing but their humanity, their existence, if you will, as God’s children, get rid of this thug, terrorist, psychopath, whatever loathsome term you wish to ascribe to Joseph Kony. I have ordered my package, and I plan to use it on April 20 to Cover the Night.

    And thank you Andrew, for your thoughtfulness…

  5. Andrew Kelley

    Hi Betsy,

    I did define IC at the end of the fourth paragraph. You had me stressing there for a moment. There are a number of sources that would charge IC with an imperialistic attitude. And I think that’s something that Ugandans are sensitive to – which I think is fair. So, I want to keep that sensitivity in mind, but at the same time, I want to be active in any way that I can. The Ugandans do have a lot of resources to deal with the problem on their own, and to be fair, it isn’t just a Ugandan problem. So it is a somewhat sensitive geo-political situation. But again, none of those things negate the need to deal with Kony.

    Also, you might be interested to hear that a lot of oil has been discovered in Uganda in the past decade. Not that I think that is tied to IC’s campaign in any way, but it does continue to solidify Uganda as an African power.

    Finally, I totally agree that the video is made well. And regardless of how much I want to support it, it remains and excellent example of marketing an idea and inspiring people to care about global problems.

    Thanks again for your comments and I hope you return to The Two Cities in the future to read more of our stuff.

  6. Well-written and transparent. I feel much the same as you do, particularly the guilt about initially wanting to be an internet hipster (haha!). I’d love your thoughts on my similar post:
    http://kristinewman.blogspot.com/2012/03/on-orphans-and-hipsters.html

    (I started to say, “I wrote about this last week!” and then realized that sounded like more wannabe hipsterim. lol But, really, the emphasis is that I have a similar thought process)

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